A Winning Past
The CLEMENT brand was founded by Gustave Adolphe Clément-Bayard, the second son of a French grocer, who left home at the age of 16 with 30 francs in his pocket and died in Paris in 1928 at age 74 a multi-millionaire industrialist. He began his manufacturing career in 1878 by manufacturing high-quality bicycles and expanded into tire manufacturing in 1888 and, later, into the manufacture and development of airplanes, automobiles, motorcycles, and dirigibles. In 1912, he was named a Commander of the Légion d’Honneur.
After World War I, the CLEMENT brand moved to Italy, and this is how most people think of the brand - as an Italian brand. CLEMENT tires were the premiere tire in competition for decades, and probably more Tour de France and single day “Classics” were won on CLEMENT tires than any other tire in the world.
The Pirelli Group purchased CLEMENT in the 1980’s and moved manufacturing to Thailand. In 1995 Pirelli decided to vacate the bicycle tire business as a direct business operation and licensed the brand to a competitor. The license subsequently lapsed and Donnelly Sports negotiated with Pirelli Tyre Spa to bring it back to the market.
Despite the dormancy of the brand, there is still energy in the bicycle market for the CLEMENT cycling tire brand that is unique and quite passionate. An older bicyclist will instantly recognize the brand and in most cases he or she will express a fondness for the brand that is unequaled. CLEMENT was the cycling tire people lusted after for years. If you thought of bike racing you thought of racing on CLEMENT Criterium Seta – the legendary tire for decades.